Focus Group

I have decided to arrange my Focus Group for Wednesday 30th September at 12.50 pm.

Institutions

Institutional Research

I am currently researching Regal Recordings who later joined together with Parlophone. It is the record label that Lily Allen is currently signed to, this company will help to produce my video.

It will have links to other artists in the similar genre that will maybe help to produce and distribute my video.

I will distribute and advertise my video and artist in magazines, in forms of adverts. To do this I will contact magazine publishers and distributers such as MusicMags. I will advertise my music in magazines such as inTune. I will also advertise a CD cover to my video and will aim to target all of my audience.

Lily Allen - Smile. This was Lily Allen's first mainstream video, Smile, it was made from quite low production values. The audience can instantly tell the maine narrative from the opening scene. She is sitting on the bed, eating chocolate, so the idea of a 'breakup' immediately springs to mind. The video then starts to flashback of the old times she had with her 'ex'. The lyrics also add to the narrative of the video. I will be showing this video in my focus group to get further analysis of it.

Chosen Song

Lily Allen: Friend of Mine. 

The song has a laid back feel and will be a good song to produce a video for. 

CD Cover Product Research

Questionnaire Results.

I handed out 16 questionnaires and asked 15 - 19 year olds. Through my questionnaire, i discovered that most of my target audience watch music videos on the Internet, on sites such as Youtube.

When asking about my target audience's favourite music channel, it was clear that both MTV Base and 4Music were most popular, I could consider this to help me decide on the style of music video that I want.

When asking about whether music videos should have a narrative, the majority of the people I asked decided that it was important in a music video. The narrative keeps the audience engaged and focused on the video. Therefore i have decided to keep to quite a structured narrative throughout my video.

My audience decided that both the artist and the video were both important, but the video keeps the viewer engaged.

My target audience read a wide range of magazines, which will help me when designing my magazine ad.

Questionnaire

This is currently the questionnaire layout that I am using.

I will now give this to 10 people, all of different ages and then post the results up, when they are all back to me.