Meleka - Go. This originally was the song that I wanted to use for my Media Production, then I discovered the artist had made a video already. The video has quite low production values, and is edited quite well. However, I do not like this video as I think the narrative is quite unclear. This has a genre of urban, underground, funky house. The video shows genre characteristics of a 'club' scene. The is a relationship between lyrics and visuals, there are also close ups of the artist, showing her promotion and record label promotion.
Kyla - Do You Mind. This next video has much higher production values from the previous artist. I think it has a linked narrative and appeals to its sociable and outgoing audience. It is the same genre as the above video. This video also has genre conventions, all of the video is set in a nightclub. Showing the typical lifestyle of the 'underground' genre. Their isn't a obvious link between the lyrics and the video. Showing that this video has not been fully thought out.
N Dubz - Ouch. This last video that I am analysing, is quite different from the above two. This is also a UK based artist, but with a very different genre, i have chose to look at 2 different genres at the moment because I am stuck between two different song choices. This video is edited very well and has a clear, constructed narrative. Their is a definite link between the narrative and the lyrics. The genre is 'Pop'/'RnB', their are no dance routines, however we do see the band together. Their is also a inter textual reference to another previous song from this artist.
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